Easter is one of the busiest times of the year for bakeries, offering a golden opportunity to boost sales and attract new customers. With shoppers looking for seasonal treats, from traditional hot cross buns to indulgent chocolate delights, it’s crucial to have a well-planned strategy in place.
Here’s how your bakery can make the most of Easter and ensure business is booming!
1. Create a tempting Easter range
Customers love seasonal exclusives, so why not introduce limited-time bakes that will entice them to visit your bakery? Here are a few delicious ideas:
Hot cross buns with a twist – Variations like chocolate orange, toffee and pecan, or apple and cinnamon.
Easter cupcakes – Decorate with mini eggs, pastel colours, or cute bunny toppers.
Simnel cake slices – Offer a modern take on the traditional fruitcake by selling smaller, on-the-go portions.
Chocolate nests and filled doughnuts – Popular, easy-to-make treats that will appeal to both adults and children.
With our Quantum EPOS software, you can manage recipes and key stock levels while monitoring margin analysis to assess the sales trends and overall campaign success. Any new products can be safely labelled with essential details like allergens, ingredients and use-by dates, keeping you compliant and customers informed.
2. Plan for the rush with smart stock management
Nothing frustrates customers more than missing out on their favourite treats, so ensuring you have enough stock is vital. Use sales data from previous years to anticipate demand and adjust your ingredient orders accordingly. A robust EPOS system can help track stock levels in real-time, reducing the risk of shortages or over-ordering.
3. Run Easter promotions to attract more customers
Easter is the perfect time to run special promotions to encourage more footfall. Consider offering:
Buy one, get one half-price on selected Easter-themed products.
Bundled gift packs – Sell Easter hampers containing a mix of your best seasonal bakes.
Loyalty incentives – Reward repeat customers with discounts or free treats for multiple purchases.
Social media competitions – Encourage engagement by asking customers to share photos of their Easter bakes for a chance to win a prize.
With our bakery EPOS system, it’s easy to offer personalised rewards, discounts, and loyalty points. It keeps your customers coming back, helps boost sales, and makes them feel valued every time they visit.
4. Make it easy for customers to order
Make Easter pre-orders easy with in-store, phone, or online ordering. With Preoday, online orders are simple for bakeries and convenient for customers. Offer home delivery, QR code table ordering, or click & collect, with online or cash payment options.
Bake up success this Easter with Quantum
Just as we’ve helped Warrens Bakery and Cavan Bakery, we’re here to optimise your bakery’s operations and prepare you for the all-important seasons.
Discover how Quantum can help your business thrive this Easter! Call our expert team on 0330 024 5014 or email info@cunninghams.co.uk to learn more.
Comments